Marketing & Selling

Selling is the end result of a commercial activity. Selling is the way that you help customers to buy products and services from your business. You need to be able to meet the needs of your customers and provide value for money solutions.

Marketing concept is the modern concept of marketing. Here the customer is considered as the soul of the entire marketing activity. The needs of customers are found out through marketing research and then products are developed to satisfy those needs. Building customer relationship and maintaining those relationships is given lot of importance. Customer is considered as the king of the market. This approach is used in today’s globally competitive marketing world.

Key to Success

To be successful in marketing and selling you should have/ develop:

Confidence
Creativity
Spirit and willpower
Need to know what works today

Scope and Opportunities

Here are brief of some important marketing Job:

Advertising
Brand and Product Management
Industrial Marketing
International marketing
Marketing Research
New Product Planning
Marketing Logistics
Public Relations
Consumer products companies
large retailers
advertising/public relations agencies
banks and financial institutions,
stock/securities brokers, colleges and universities
computer companies, insurance companies
market research firms, pharmaceutical companies
Publishers
real estate development companies
Travel/transportation services
exporters and importers
wholesale/retail merchandisers
hospitals and health service providers

Lifestyle & Social Status

Extensive Travelling
It is mostly an outdoor job under all weather conditions.
Well known Personalities in marketing : Arvind Singhal, Rahul Bhasin, Harish Bijoor

Job Profile

Various Type of job in marketing and sales:

Sales Manager: achieve the company’s goals and to develop the people reporting to them
Brand Manager: Participates in brand strategy discussions and in setting a bulls-eye consumer target, Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.
Market Research Analyst: Responsible for researching market conditions in local, regional, or national areas to identify marketing trends and to determine potential sales of a product or service.
Retail Merchandising Manager
Sales Representative Manager Trainee
Import/Export Agent,
Retail Buyer
Radio/TV Time Salesperson
Insurance Agent
Public Relations Specialist
Advertising Account Executive
Purchasing Agent

Skill Sets

Communications skills
Patience
Self confidence
Strong decision-making skills
Leadership

Work Value

Establishing and Maintaining Interpersonal Relationships
Achievement
Love to travel & meet new people
Independence

Current Job Scenario

In Marketing can find various avenues based upon their talents, personality & perseverance. Prospects of rise and success in this area depend on the person’s talent, motivation, interest, market awareness, experience and exposure. Those who will display an outstanding talent, creativity and style will always be in demand. This is one field which gives a complete merit based rewarding system. A diploma holder can start with a minimum in hand salary of Rs.8000/- per month while a Graduate can start with a minimum salary of Rs.15,000/- per month.

Top Recruiters

Vodafone
Bharti Airtel
Samsung Electronics
PepsiCo
Coca-Cola India

Course Synopsis


Course Options	Diploma in marketing Management	BBA	MBA In Marketing
Academic Eligibility	10th Class.	10+2 Any stream	Graduation
Fees	Rs. 50k to Rs. 1Lakh per annum	Rs. 60K to Rs. 80K per annum	Rs. 1.5lakhs to Rs. 2Lakhs per annum
Expenditure in Metro and Tier-1	Rs. 2lakhs to Rs. 2.5lakhs	Rs. 2lakhs to Rs. 2.5lakhs	Rs. 2lakhs to Rs. 2.5lakhs
Expenditure in Tier-2	Rs. 1.75lakhs to Rs. 2lakhs	Rs. 1.75lakhs to Rs. 2lakhs	Rs. 1.75lakhs to Rs. 2lakhs
Duration	1 Year/ 15 Months /2 Years	3 Years	2 Years
Mode	Regular	Regular	Regular
Approved	AICTE	AICTE	AICTE
Affiliation	Respective University	Respective University	Delhi University , Pune University
Entrance Exam	Selection Process	Selection Process
Entrance Exam	Aptitude Test	a) CAT b) MAT c) XAT d) SNAP
Education Loan
Scholarships