Event Management
Event management is the application of project management to the creation of development of festivals, events and conferences. Event management is considered one of the strategic marketing and communication tools by companies of all sizes. The industry includes events of all sizes from the Olympics down to a breakfast meeting for ten business people.
Key to Success
To be successful you should have/ develop:
- Service oriented mind
- Festival Mind
- Ability to remain calm under pressure
- Emotional stability in crisis situation
- Ability to handle stressful situations
- Creativity
- Ready for hard work
- Good team spirit
Scope and Opportunities
An event can be:
1) Social / life–cycle events
2) Education and career events
3) Sports events
4) Entertainment events
5) Political events
6) Corporate events
7) Religious events
As compared to other segments in the market Event Management industry is quite new to the Indian market, approximately eight to ten years old in India and is in the process of gaining momentum. In today’s frantic, time-chasing world, event management has actually become a viable career option. With each year passing by, an increasing number of job openings are available.
It is a kind of group task, companies have structured their organizations to employ people in various departments required to organize a successful event.
Event management has become one of the most strongly rising careers in India today. Event management is considered to be a fascinating and thrilling profession that requires a lot of toil and energy. Industry experts see enormous job opportunities in this field.
Lifestyle & Social Status
- It is indoor as well as outdoor activity
- No limits to your working hours
- It’s glamorous and thrilling field
- Once you move at higher level the social status increases
Job Profile
Event Management work involves visualization, creativity, meticulous planning and venue management. It is gaining momentum because of the demand for socializing. Now, most events are organized or host by event management companies under the supervision of experts.
Look for vendors, sound technicians, set designers, florists, etc.
Event managers have to conceptualize an occasion, keeping in mind the objectives of the client, plan the event, co-ordinate with different agencies to organize it, seek permission from government authorities, visualize the stage design and arrange for performers and media promoters for the event.
Skill Sets
- Judgment and Decision Making
- Negotiation skills
- Planning skills
- Attention to details
- Communication skills
- Courtesy
- Managing Stress
Work Value
- Relationships
- Team Work
- Support
- Service
Current Job Scenario
The current size of the event management industry in India is about Rs 1000 crore plus. Indian people tend to spend good amount of money on Events like Birthday party, Graduation day, Bachelor’s party, Engagement, Wedding, Anniversary, Retirement day, etc. This has created a very big job market for event management in India.
Today, event management companies have vacancies for various profiles, including marketing, 3-D designing, production, public relations, promotions, brand development, printing, exhibitions, telemarketing, administration, etc.
Apart from working with big event management companies one can start his own unit also.
Top Recruiters
- Percept D Mark
- Wizcraft International Entertainment Pvt. Ltd.
- DNA Networks Pvt. Ltd.
- Cineyug Entertainment
- Cox and King
- TCI Consultancy Services and ‘e’ Events
Course Synopsis
Course Options | Diploma in Event Management (DEM) | Post-Graduate Diploma in Event Management (PGDEM) |
Academic Eligibility | 10+2 in any discipline | Graduates in any discipline |
Fees | Rs. 50K to Rs. 1lakh | Rs. 50K to Rs. 1lakh |
Expenditure in Metro and Tier-1 | Rs. 2lakhs to Rs. 2.5lakhs | Rs. 2lakhs to Rs. 2.5lakhs |
Expenditure in Tier-2 | Rs. 1.75lakhs to Rs. 2lakhs | Rs. 1.75lakhs to Rs. 2lakhs |
Duration | 6 months to 1 Year | 6 months to 1 Year |
Mode | Regular | Regular |
Specialization | ||
Approved | NA | NA |
Affiliation | Autonomous | Autonomous |
Entrance Exam | ||
Education Loan | ||
Scholarships |
Career Prospect
- Event assistant
- event director
- Event designer
- Event manager
- Exhibition coordinator
- Gaming manager
- Public relationship officer
- Wedding planner
Entrance Exam
- No Entrance exam for BBA
- MBA in Event Management – Institute level exams would be there in top colleges
Success Stories