Mass Media

As the term reminds that ‘Mass media’ is media that is intended and designed to cover vast spectrum of audience. Mass media is not particular in any form it can be any form such as print media, broadcast media and latest is online media. As the world is moving through online media, mass media has a very positive future through online. People across the globe rely on this form of media for news and entertainment, and globally, it is a huge industry.

Key to Success

To be successful in Mass Media you should have/ develop:

A flair for writing
Ability to express ideas lucidly and concisely
Inquisitive mind
Interest in current affairs
Persistence and motivation
Strong will power

Scope and Opportunities

Mass media is for mass; and it always aims to reach a very large market. It reaches the entire population of a country. On the contrary the local media covers a much smaller population and area, focusing on regional news of interest, while specialty media is provided for particular demographic groups.

Mass media for the population is only news, but it also includes entertainment like television shows, books, and films. It is sometimes educational in nature, as in the instance of public broadcasting stations that provide educational programming to a national audience. Political communications including propaganda are also frequently distributed through the media, as are public service announcements and emergency alerts.

A person who has completed B.A in Media and its related fields has wide opportunities. Some of them are:

PR consultancies
communications agencies
marketing organizations
media companies
local government

Lifestyle & Social Status

Working in the media sector can be very demanding
You may be required to work long hours and spend periods away from home
The percentage of people working on a freelance basis is very high

Job Profile

What kind of work I can do?

Broadcast television and Radio - This is a rapidly growing sector with cable and satellite and independent companies doubling vary rapidly

Film - Work mainly in the production of programs, film shorts or commercials

Documentary film making - Directing, shooting and producing films. Determination is required in this area to acquire the skills and gain recognition as much of the work is about gaining recognition and funding for initial ideas.

Commercials - Freelance staff are usually selected through advertising agencies for commercial productions.

Corporate production - Comprises mostly small and medium-sized enterprises (SMEs). Projects include using film, CD-ROM or DVD formats for training, PR and sales.

Facilities houses - Own and maintain high-value ‘kit’ for highly specialized forms of film production, which they supply to all sectors of the audiovisual industry. The main jobs are in maintenance, preparation of equipment and a small number in ‘out with the kit’ positions.

Interactive media -Comprises collection of areas including web and internet, offline multimedia, electronic games and interactive TV. There are opportunities to work in IT, telecommunications, broadcasting, design and publishing

Skill Sets

Good verbal and written communication
Knowledge of word processing, computer graphics
Editing & designing skills
Research & information gathering skills
Stress & time management skills
Able to exchange the ideas freely, accurately, truly and fairly

Work Value

Resilience
Stamina
Courage
Willingness to work hard at irregular hours and on holidays
Dedication
Staying power

Current Job Scenario

For an enthusiastic fresher the salary may start from Rs.8, 000 to Rs.15, 000 for fresher and increases with the persons experience and knowledge.

If your aim is to work directly within the media industry, it is important to build up a portfolio of work, gaining as much experience as possible. Think about contributing to your university paper or other publications. You can also gain experience working for TV production studios, radio outlets, newspapers, PR firms or advertising agencies.

Employment areas are:

Advertising, marketing and PR - includes roles revolving around the development, planning and promotion of products or companies
Media - includes employment in television, film, radio and interactive media
Publishing - includes roles such as editing, production, sales and marketing within books, magazines, databases and newspapers.

Top Recruiters

NDTV/ Zee/ IBN/ Network 18
The Times of India
Indian Express, Anand Bazar Patrika, Malyalam Manorama

Course Synopsis

Course Options	Bachelor of Mass Media (BMM)	Masters in Mass Communication
Academic Eligibility	Pass in 10+2 / equivalent in any discipline.	Bachelor’s degree with minimum 50% marks from any recognized university following 10+2+3 pattern. On the basis of entrance test and personal interview
Fees	Rs. 20K to Rs. 30K per annum	Rs. 60K per annum
Expenditure in Metro and Tier-1	Rs. 2lakhs to Rs. 2.5lakhs	Rs. 2lakhs to Rs. 2.5lakhs
Expenditure in Tier-2	Rs. 1.75lakhs to Rs. 2lakhs	Rs. 1.75lakhs to Rs. 2lakhs
Duration	3 Years	2 Years
Mode	Regular	Regular
Entrance Exam	Yes	Yes
Education Loan
Scholarships