Merchandise

Merchandise is the person who works towards arranging the display of the stores in order to attract the crowd and improve the sales. Merchandise and services can be focused on for the features and benefits. The main intent of visual merchandise is to attract the clients in order to have maximum sale. Visual merchandising is more observed in the malls and independent stores.

Key to Success

To be successful in Visual Merchandising you should have/ develop:

Artistic and creative
Express their ideas in sketches
Combine colours, shades, and tones
Visual imagination and the ability to think in three-dimension

Scope and Opportunities

With the overtly accepted idea of visual merchandise, there are number of new ventures coming up for the youngsters in the creative and productive field. These professional are employed at retail stores and they are the face of the store and responsible for the sales of the brand. Opportunities in visual merchandising are developing faster, with the growing number of malls and small boutiques. These professional also have openings in the resorts and the plush hotels. They have numerous opening and they can also work as brand advisors. There are great opportunities abroad as well.

Lifestyle & Social Status

Indoor job
Well paid

Job Profile

Make it easier for the customer to locate the desired category and merchandise
Make it easier for the customer to self-select
Make it possible for the shopper to co-ordinate and accessorize
Recommend, highlight and demonstrate particular products at strategic locations
Educate the customer about the product in an effective & creative way

Skill Sets

knowledge and experience of basic it nary in the store
Ability to distinguish among various products quality
understanding of the market and customer lifestyle
good communication

Work Value

Persistency
Hard work
Teamwork
Creative satisfaction

Current Job Scenario

With the booming retail market there is great demand and opportunities to earn well in this sector. As a start up, one can earn around Rs. 5,000 to Rs. 8,000 per month, which increases with experience. One can earn between Rs. 10,000/- to Rs. 15,000/- as a store manager who is a fresher. After gaining experience one has tremendous growth is this field.

Top Recruiters

They have opportunities in online retail, internet merchandising, credit card penetration, and electronic payment processing systems. Plus, they also have the option of joining an interior design company, architecture firm, or starting their own business.

Course Synopsis

Course Options	Bachelor of design Visual merchandise	Masters of design Visual merchandise
Academic Eligibility	12th Pass in any discipline	Bachelor of design Visual +merchandise
Fees	Rs. 80,000/Per annum	Rs.1.5lakhs per annum
Expenditure in Metro and Tier-1	Rs. 2 Lakhs to Rs. 2.5 Lakhs	Rs. 2 Lakhs to Rs. 2.5 Lakhs
Expenditure in Tier-2	Rs. 1.25 – Rs. 1.75 Lakhs	Rs. 1.25 – Rs. 1.75 Lakhs
Duration	4 Years	2 Years
Mode	Regular	Regular
Approved	AICTE	AICTE
Affiliation	Respective Universities	Respective Universities

Entrance Exam	All India	Institute Level Entrance Exams
Education Loan
Scholarships