Merchandise
Merchandise is the person who works towards arranging the display of the stores in order to attract the crowd and improve the sales. Merchandise and services can be focused on for the features and benefits. The main intent of visual merchandise is to attract the clients in order to have maximum sale. Visual merchandising is more observed in the malls and independent stores.
Key to Success
To be successful in Visual Merchandising you should have/ develop:
- Artistic and creative
- Express their ideas in sketches
- Combine colours, shades, and tones
- Visual imagination and the ability to think in three-dimension
Scope and Opportunities
With the overtly accepted idea of visual merchandise, there are number of new ventures coming up for the youngsters in the creative and productive field. These professional are employed at retail stores and they are the face of the store and responsible for the sales of the brand. Opportunities in visual merchandising are developing faster, with the growing number of malls and small boutiques. These professional also have openings in the resorts and the plush hotels. They have numerous opening and they can also work as brand advisors. There are great opportunities abroad as well.
Lifestyle & Social Status
- Indoor job
- Well paid
Job Profile
- Make it easier for the customer to locate the desired category and merchandise
- Make it easier for the customer to self-select
- Make it possible for the shopper to co-ordinate and accessorize
- Recommend, highlight and demonstrate particular products at strategic locations
- Educate the customer about the product in an effective & creative way
Skill Sets
- knowledge and experience of basic it nary in the store
- Ability to distinguish among various products quality
- understanding of the market and customer lifestyle
- good communication
Work Value
- Persistency
- Hard work
- Teamwork
- Creative satisfaction
Current Job Scenario
With the booming retail market there is great demand and opportunities to earn well in this sector. As a start up, one can earn around Rs. 5,000 to Rs. 8,000 per month, which increases with experience. One can earn between Rs. 10,000/- to Rs. 15,000/- as a store manager who is a fresher. After gaining experience one has tremendous growth is this field.
Top Recruiters
They have opportunities in online retail, internet merchandising, credit card penetration, and electronic payment processing systems. Plus, they also have the option of joining an interior design company, architecture firm, or starting their own business.
Course Synopsis
| Course Options | Bachelor of design
Visual merchandise |
Masters of design
Visual merchandise |
| Academic Eligibility | 12th Pass in any discipline | Bachelor of design
Visual +merchandise |
| Fees | Rs. 80,000/Per annum | Rs.1.5lakhs per annum |
| Expenditure in Metro and Tier-1 | Rs. 2 Lakhs to Rs. 2.5 Lakhs | Rs. 2 Lakhs to Rs. 2.5 Lakhs |
| Expenditure in Tier-2 | Rs. 1.25 – Rs. 1.75 Lakhs | Rs. 1.25 – Rs. 1.75 Lakhs |
| Duration | 4 Years | 2 Years |
| Mode | Regular | Regular |
| Approved | AICTE | AICTE |
| Affiliation | Respective Universities | Respective Universities |
| Entrance Exam | All India | Institute Level Entrance Exams |
| Education Loan | ||
| Scholarships |
Career Prospect
- Fashion retail industry
- Assistant manager
- Retail assistant manager
Entrance Exam
- Not Available
Success Stories