The luxury industry is expanding rapidly in many markets, even in times of financial uncertainty, where there is a lack of trained talent to grow the business. Those who are interested to pursue an offbeat career Luxury Brand Management, this article might be useful.
To keep track of the best practices in luxury brand management, ESSEC Business School, Europe, conducts a course, MBA in international luxury brand management for students.
“There is a huge need to train potential managers who understand the codes of luxury for expanding markets such as India, which has the world’s fastest-growing population of millionaires and is therefore becoming a lucrative market for luxury brand companies,” says Anthea Davis, director of corporate relations and career development, ESSEC Business School.
The MBA programme helps students understand the core content of a global MBA in fields like brand management, leadership, entrepreneurship, etc. Students also work on a consultancy project for a luxury company in the last two months of their course and gain an insight into the world of fashion and accessories, fragrances and cosmetics, jewellery and watches, wine and spirit, luxury hotels and services, luxury retail operations, high-end decoration and furniture, the art market and super-yachts.
About the Course
The course has 45 seats. The 11-month luxury brand management course is taught by 36 professors. “Forty nine percent are permanent professors at ESSEC and 51% visiting professors or professionals,” says Davis.
Talking about the edge that students will gain after completing the programme, Davis informs that students will not only get to interact with top-level executives from the luxury goods industry but will also get a holistic view of the best practices in luxury brand management across sectors.
“Students will get a complete understanding of best practices in luxury brand management across multiple sectors of activity and markets with field trips to Hong Kong, Dubai, Milan and Florence. They will also have the opportunity to interact with dozens of top level executives from the luxury goods industry in France and abroad,” she says.
An applicant who has a minimum of three years’ work experience with a good Under Graduate degree can apply.
“The minimum GMAT score should be 550. The candidate’s ability to demonstrate his/her potential, creative abilities and affinity with the luxury sector will be taken into account along with the personality and style,” informs Davis.
Applicants must apply online on – http://www.essec.edu/programs/mba-programs/mba-in-international-luxury-brand-management.html