Advertising

Advertising is a vital form of communication for major purposes such as marketing, distributing information to wide spread audience. It can be done through various mediums like – Newspaper, Magazine, Radio, Internet, Television, Mobile and hoardings at public places. Actually it engulfs every aspect of your life.

Career in advertising is quite glamorous but also challenging. Now-a-days advertising has expanded to new areas like event management and image management.

Key to Success

To be successful in Advertising you should develop:

Ability to interact with people from all walks of life
Work as part of team
Able to handle high pressure and criticism
Practical temperament
Good observation of various culture, communities their lifestyle
Creative mind

Scope and Opportunities

In advertising career there are two different areas wherein the person can find job opportunities these are executive side and creative side.

The executive department takes care of servicing the client, planning and market research
The creative department offers jobs for visualizing, copywriters, script writers, creative artists
With growing literacy, consumer awareness and both local and multinational companies trying to promote their products to the masses, this career is rapidly emerging as one of the best careers

Lifestyle & Social Status

Job Activities can be both indoor and outdoor
Need to work 24×7
Opportunity to meet key persons from all walks of life like film/sports/political/industrial celebrities
Advertising profile known as creative people
Well known Creative Minds - Rajiv Rao ( Vodafone ZooZoo Idea)

Job Profile

Executive Department

a. Client Executive/Account Manager

In executive department, account executive is one of the major opening wherein they lead to understand client’s need, plan the advertising campaign and coordinate the working progress with the creative team and client
Account executive is responsible for coordination with various media channels
Account executive needs to handle budgets, manage campaign costs and invoicing clients

b. Market Research Analyst

This person needs to carry out research before planning out any campaign, in order to explore possible markets for the products
Analyze statistical data from past sales to future sales; provide information to management on promotion, distribution, design and pricing of products or services

c. Media Executive

Study newspaper statistics, television audience figures (TRP), customers buying habits, different income groups statistics
Determine which media can be the best mode for advertising such as newspapers, magazines, radio, internet, television, mobile and hoardings at public places.
Negotiate and purchase advertising slots and time with different medias

Creative Department

Copywriters
1. Create the advertising message
2. Co-ordinate with research department and account executives
3. Scriptwriters
  1. Plan and write television or radio commercials and advertising films
4. Visualizing
  1. These people are known as layout artists
  2. They work along with copywriters to produce the required graphic interpretation for the campaign

Skill sets

Should have good artistic vision
Should be able to translate ideas into visual format
Creative with originality and imagination
Good vocabulary
Good interpersonal and communication skills

Work Value

Sense of tight deadlines
Punctuality
Teamwork
Socialite

Current Job Scenario

With liberalization of Indian economy, new products and services are being created for public. The best way to promote these products or services is through advertisement. Advertising careers are plenty in India; the pay package will depend on individual’s capabilities, the size of advertising agency and their client base. Promotions are always linked to ability with some factors of success and luck. Perform or perish is the rule of this domain.

Top Recruiters

There are more than 200 large cities in India. Every city has atleast 50 advertising agencies. Of these 50 the best ones are listed below.

Mudra Communication
Ogilvy & Mather
J Walter Thompson
FCB Ulka Advertising Ltd.
RK Swamy BBDO Advertising Ltd

Course Synopsis

Course Options	Post Graduate Diploma in Advertising & Public Relations	B.A with Advertising, Sales Promotion and Sales Management – Check BFA/BBA/B. Mass communication.(3-5 lacs)
Academic Eligibility	Any graduate students are selected through an all-India entrance examination.	Any 12th pass
Fee	Rs. 48000/-	Rs. 22000 to 30000/-
Overall expenditure in Metro	Rs. 2 Lakhs to Rs. 2.5 Lakhs	Rs. 2 Lakhs to Rs. 2.5 Lakhs
Overall expenditure in Tier-1	Rs. 1.25 – Rs. 1.75 Lakhs	Rs. 1.25 – Rs. 1.75 Lakhs
Overall expenditure in Tier-2	Rs. 70K – Rs. 1.1 Lakhs	Rs. 70K – Rs. 1.1 Lakhs
Duration	1 Years	3 Years
Mode	Regular	Regular
Approved	Ministry of Information and Broadcasting, Government of India	UGC
Affiliation	IIMC	University Of North Bengal
Entrance Exam	All India Entrance Test	-
Education Loan
Scholarships